When the first reveal trailer for GTA V came out in 2011, it was the hottest topic for days. Headlines were written, every pixel of the game was examined, and the hype train began gathering momentum before the game’s eventual release in 2013. More than a decade later, history is repeating itself as the first official look at Grand Theft Auto 6 is undoubtedly going to be the biggest news on the day of December 5.
— Rockstar Games (@RockstarGames) December 1, 2023
With just a simple image, Rockstar Games has millions of eyes focused on its next GTA game before a single frame of gameplay has even been seen. That’s an impressive feat, and one that has inspired several other publishers and studios to take a page out of the GTA 6 developer’s marketing book. If imitation is the sincerest form of flattery, then the team at Rockstar Games must be feeling very appreciated right now.