The London Games Festival (LGF) is back in 2025 for its monumental 10th anniversary! From April 2 to April 13, 2025, the festival will deliver an unforgettable showcase of the world’s most exciting games, innovations, and industry trends. Mark your calendars, because this year promises to be bigger, bolder, and more immersive than ever before!
Introducing New Game Plus: The Ultimate Expo for Gamers The spotlight of LGF 2025 will be New Game Plus, a brand-new consumer expo designed to bring the global gaming community together for an exclusive first look at the hottest upcoming games. Taking place on April 3-4 at the iconic London Museum, New Game Plus will be an unmissable experience for gamers, developers, and industry insiders alike.
What to Expect at New Game Plus:
- Over 30 upcoming games from the official LGF 2025 selection—be the first to try out the most anticipated titles of the year!
- The 2025 Ensemble Exhibition, featuring cutting-edge projects, interactive installations, and avant-garde gaming experiences.
- An exciting Industry Conference, where thought leaders and visionaries will dive into the future of gaming, with talks on everything from AI to virtual reality and the evolution of storytelling in games.
Whether you’re a player, developer, or investor, New Game Plus will have something for everyone.
A Festival Across London: More Events, More Experiences In addition to New Game Plus, the London Games Festival will take over the city with a jam-packed lineup of events, conferences, and festivals spread across iconic venues. Here’s a sneak peek at the highlights:
- BAFTA Game Awards (April 8): Celebrate the best in gaming with a glamorous ceremony honoring the industry’s brightest stars.
- Now Play This (April 10-13): A hands-on, interactive festival that invites visitors to explore experimental games, art installations, and groundbreaking digital experiences.
- Games Finance Market (April 8-9): Where investors, developers, and financiers come together to discuss the future of game funding and investment opportunities.
- Screen Play Conference (April 10): A deep dive into the intersection of gaming and film, with discussions on cross-media storytelling, virtual production, and the rise of interactive cinema.
- Side Events (April 7-13): From community meetups to game jams, pop-up installations, and local tournaments, there will be something happening every day during the festival.
- Trafalgar Square Closing Ceremony: The grand finale of the festival will take place in London’s iconic Trafalgar Square, with live gaming demos, performances, and a spectacular closing event to celebrate the spirit of gaming.
The Festival’s Explosive Growth: A Global Gaming Phenomenon The 2024 London Games Festival was a resounding success, attracting an incredible 100,000+ attendees and featuring 4,100 games professionals from around the world. With 900+ games companies from 41 countries participating, the event solidified its reputation as one of the world’s leading celebrations of gaming culture and industry.
For the 2025 festival, expectations are high. With new venues, expanded programming, and an even more diverse slate of events, the 10th anniversary will raise the bar once again.
Don’t Miss Out: Tickets on Sale in December! Get ready to be part of gaming history! Tickets for New Game Plus and the Industry Conference will go on sale in December 2024. Whether you’re attending to play the latest games, network with industry leaders, or simply soak in the gaming culture, this will be an event you don’t want to miss.
Save the Date! The London Games Festival 2025 promises to be an unforgettable celebration of gaming, innovation, and culture. Stay tuned for more details and start planning your trip to London for the biggest gaming event of the year!