In a strategic move to expand its footprint in the mobile gaming industry, My Games has announced the launch of a new mobile publishing label, MGVC Publishing. This initiative aims to foster innovative mobile titles and support their growth in an increasingly competitive market.
Leadership with Expertise
Heading the new label is Nikita Matsokin, a seasoned executive with a deep understanding of the gaming ecosystem. Matsokin joined My Games in 2020 after six years at Wargaming, where he last served as head of developer relations. His extensive experience in fostering studio partnerships positions MGVC Publishing as a formidable force in the mobile gaming landscape.
Early Partnerships and Titles
MGVC Publishing has wasted no time making its presence known, already signing a diverse lineup of mobile games, including:
- Fable Town by Reef Games Studio: A merge-three game blending storytelling and puzzle mechanics.
- Battle Prime by Press Fire Games: A fast-paced shooter aimed at hardcore mobile gamers.
- Days After by ReactGames Studio: A survival title that immerses players in a gritty, post-apocalyptic world.
These early acquisitions highlight the label’s commitment to supporting a wide spectrum of genres, from casual to hardcore.
A Focus on Growth and Innovation
The label is actively seeking partnerships with developers who are ready to take their projects to the next level. MGVC is particularly interested in:
- Soft-launch projects that are prepared for monetization testing.
- Established games looking to scale and reach broader audiences.
- Asian developers aiming to break into Western markets.
“Today’s mobile market realities and new challenges demand fresh approaches,” Matsokin explained. “Complex user acquisition strategies require deep expertise and nuanced operational improvements that, together, can elevate projects to new heights. At MGVC Publishing, we believe in creating win-win partnerships that drive mutual success.”
A Year of Expansion
MGVC Publishing marks My Games’ second major publishing initiative of 2024. Earlier this year, the company launched Knights Peak, a label dedicated to PC and console games, with a focus on premium experiences. This dual-pronged approach underscores My Games’ ambition to dominate multiple sectors of the gaming industry.
The Road Ahead
MGVC Publishing is positioning itself as a unique partner for independent developers, leveraging the expertise of its parent company to deliver breakthrough results. As the mobile gaming industry continues to evolve, MGVC’s focus on growth, innovation, and strategic partnerships may set a new standard for mobile publishing.
With its first titles already making waves and more partnerships on the horizon, MGVC Publishing is poised to become a significant player in the mobile gaming world.