Many are wondering how AI and generative AI might impact the future of entertainment, including film and TV. One of the biggest players in the space, Netflix, has now commented further on the matter, saying it’s hard to predict, but the company believes AI advancements could have a major role to play.
“I think that AI is going to generate a great set of creator tools, a great way for creators to tell better stories. And one thing that’s sure, if you look back over 100 years of entertainment, you can see how great technology and great entertainment work hand in hand to build great, big businesses,” he said during Netflix’s latest earnings briefing.
Sarandos used movie animation as an example. When films moved from hand-drawn to computer-generated, animation didn’t get cheaper–it got more expensive and required more people.