Sony has unveiled a new marketing campaign focused on “real creators,” showcasing talent from across its technology-driven divisions, including movies, photography, music, audio, and video games.
The centerpiece of the campaign is a high-budget video that prominently features a nod to Ghost of Yotei, the much-anticipated open-world sequel from Sucker Punch Productions. In the video, Joanna Wang, a Sucker Punch artist, is seen editing a stunning screenshot from the game. This subtle inclusion suggests that Ghost of Yotei will play a significant role in Sony’s strategy this year.
The PS5-exclusive title is expected to release in 2025, and its presence in this campaign indicates that fans can look forward to more reveals in the near future. With Sony tying its marketing efforts across multiple creative sectors, the focus on Ghost of Yotei highlights the importance of this upcoming game in the company’s lineup.