Square Enix said that it plans to be aggressive in applying AI to both its game development and publishing pipelines.
In Square Enix’s “A New Year’s Letter from the President,” Square Enix president Takashi Kiryu said, “I believe that generative AI has the potential not only to reshape what we create, but also to fundamentally change the processes by which we create, including programming.”
“In the short term, our goal will be to enhance our development productivity and achieve greater sophistication in our marketing efforts,” he continued. “In the longer term, we hope to leverage those technologies to create new forms of content for consumers, as we believe that technological innovation represents business opportunities.”