Ubisoft is facing a new challenge as two plaintiffs, Trevor Lakes and Alex Rajjoub, have filed a class action lawsuit against the studio. The lawsuit alleges that Ubisoft shared their personal data with Facebook without their knowledge or consent.
Data Sharing Allegations
The plaintiffs claim that while subscribed to Ubisoft’s Ubisoft+ service, their data was collected and shared with Facebook via Meta’s pixel tracker. Specifically, the lawsuit alleges that Ubisoft gathered information from a game download made while the plaintiffs were logged into Facebook.
Lack of Transparency and Consent
Lakes and Rajjoub contend that they were unaware of the data sharing and therefore unable to provide consent. This alleged lack of transparency and consent forms the basis of the lawsuit.
Broader Implications
The pixel tracker has been at the center of several other class action lawsuits, highlighting concerns over data privacy and protection.
Ubisoft’s Challenges Mount
This lawsuit adds to Ubisoft’s growing list of challenges:
– Underperformance of Star Wars Outlaws
– Delayed Assassin’s Creed Shadows release
– Investor challenges
– Upcoming employee strike over return-to-work policy and low salaries
– Potential takeover by the Guillemot family and Tencent
Ubisoft Faces Class Action Lawsuit Over Alleged Data Sharing with Facebook
